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/* ============================================================================
The Gorton Group - schema router for Luxury Presence
APPEND-ONLY. Paste this block into Site Settings > Global Scripts >
Head JavaScript, BELOW the existing search-engine verification lines.
Do NOT touch or re-emit the Bing and Google verification tags. They are raw
HTML meta tags in the page source, and Google's verification checker does a
plain fetch that may not run JavaScript. Converting them to runtime injection
could de-verify the property. This block only appends schema; it never reads,
writes, or replaces the verification tags.
Luxury Presence has NO per-page custom code, so all structured data ships from
this one site-wide field, path-routed at runtime. It injects the site-wide
RealEstateAgent and a BreadcrumbList on every page, then any per-path JSON-LD
from SCHEMA_MAP.
ADD A PAGE: add one entry to SCHEMA_MAP, keyed by its path. That is the only
change needed. This scales to every gate page.
============================================================================ */
(function () {
"use strict";
var BASE = "https://gortongroup.com";
/* ---- injected on EVERY page, regardless of path ---- */
var REAL_ESTATE_AGENT = {
"@context": "https://schema.org",
"@type": "RealEstateAgent",
"@id": BASE + "/#organization",
"name": "The Gorton Group",
"url": BASE,
"parentOrganization": { "@type": "Organization", "name": "Simply Vegas" },
"areaServed": [
{ "@type": "City", "name": "Las Vegas", "addressRegion": "NV" },
{ "@type": "City", "name": "Henderson", "addressRegion": "NV" },
{ "@type": "City", "name": "North Las Vegas", "addressRegion": "NV" }
],
"knowsAbout": "Guard-gated communities in the Las Vegas valley",
"employee": [
{ "@type": "RealEstateAgent", "name": "Eric Gorton" },
{ "@type": "RealEstateAgent", "name": "Michael Gorton" }
]
};
// BreadcrumbList is built from the current path + page title, so it is correct
// on every page without a per-path entry. Home + one crumb per path segment.
function humanize(seg) {
return seg.replace(/-/g, " ").replace(/\b\w/g, function (c) { return c.toUpperCase(); });
}
function leafName(fallback) {
var t = (document.title || "").split("|")[0].trim();
return t || fallback;
}
function breadcrumbFor(path) {
var parts = path.split("/").filter(Boolean);
var items = [{ "@type": "ListItem", "position": 1, "name": "Home", "item": BASE + "/" }];
var acc = "";
parts.forEach(function (seg, i) {
acc += "/" + seg;
var isLast = i === parts.length - 1;
items.push({
"@type": "ListItem",
"position": i + 2,
"name": isLast ? leafName(humanize(seg)) : humanize(seg),
"item": BASE + acc
});
});
return { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": items };
}
/* ---- per-path schema. Add a page = one new entry keyed by its path. ---- */
var SCHEMA_MAP = {
"/guard-gated-communities-las-vegas": [
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{ "@type": "Question",
"name": "What is a guard-gated community, and how is it different from a gated community?",
"acceptedAnswer": { "@type": "Answer",
"text": "A gated community has an automated gate or a callbox at the entrance, and no one is stationed there. A guard-gated community has a staffed guard booth with live security, often 24 hours a day, and every visitor is checked in by a person. In the Las Vegas valley that difference matters. Guard-gated addresses carry a premium, and most of the valley's custom-home enclaves are guard-gated rather than gated." } },
{ "@type": "Question",
"name": "How many guard-gated communities are in Las Vegas?",
"acceptedAnswer": { "@type": "Answer",
"text": "They sit in every part of the valley, from The Fountains and MacDonald Highlands in Henderson to The Ridges and Red Rock Country Club in Summerlin, Southern Highlands in the southwest, and Queensridge on the west side. We keep a working map of every gate in the valley and update it as new communities open." } },
{ "@type": "Question",
"name": "Which Las Vegas guard-gated communities have golf?",
"acceptedAnswer": { "@type": "Answer",
"text": "Many are built around a private course. In Henderson that includes MacDonald Highlands at DragonRidge, Anthem Country Club, and Seven Hills at Rio Secco. In Summerlin, Red Rock Country Club, The Ridges at Bear's Best, and Tournament Hills on TPC Summerlin. On the west side, Canyon Gate and Spanish Trail. In the southwest, Southern Highlands. Others, like The Fountains, Ascaya, and Queensridge, are not golf communities." } },
{ "@type": "Question",
"name": "What do homes in Las Vegas guard-gated communities cost?",
"acceptedAnswer": { "@type": "Answer",
"text": "The range is wide. A guard-gated address can start under $1 million in communities like Rhodes Ranch, and runs past $8 million at The Summit Club and into the tens of millions at Ascaya and The Ridges. Most of the buyers we work with are between $1 million and $3 million. Our average sale price is $1,029,000." } },
{ "@type": "Question",
"name": "Are the HOA fees in a guard-gated community worth it?",
"acceptedAnswer": { "@type": "Answer",
"text": "For most buyers at this level, yes. The fee pays for staffed security, controlled access, and in many communities private roads, landscaping, and a path to a golf or clubhouse membership. Fees vary by community, so we quote the exact figure for the specific gate you are considering rather than a valley-wide number." } },
{ "@type": "Question",
"name": "Do guard-gated homes hold their value?",
"acceptedAnswer": { "@type": "Answer",
"text": "The strongest guard-gated communities hold value well because supply is fixed and demand is steady. The Fountains is a clear example. We have sold 162 of the 197 homes in The Fountains, 82% of the community, and it has stayed one of Henderson's most stable luxury markets." } },
{ "@type": "Question",
"name": "How do I buy in a guard-gated community that rarely has listings?",
"acceptedAnswer": { "@type": "Answer",
"text": "Many of the best homes behind these gates sell quietly, before they reach the open market. We have sold more homes behind the guard gates of Henderson and Green Valley than any other agent or team in the valley, so we often know a home is coming before it is listed. Start by telling us the gate you want, and we will watch it for you." } },
{ "@type": "Question",
"name": "Which agent sells the most in Las Vegas guard-gated communities?",
"acceptedAnswer": { "@type": "Answer",
"text": "The Gorton Group. Over 25 years we have sold over $1 billion in Las Vegas real estate across more than 1,000 transactions, with $80 million closed in the last twelve months, and we have sold more homes behind the guard gates of Henderson and Green Valley than any other agent or team in the valley." } }
]
},
{
"@context": "https://schema.org",
"@type": "Place",
"name": "Guard-gated communities of the Las Vegas Valley",
"description": "The guard-gated and gated residential communities across the Las Vegas valley, from Henderson and Green Valley to Summerlin, the southwest, and the northwest.",
"address": { "@type": "PostalAddress", "addressLocality": "Las Vegas", "addressRegion": "NV", "addressCountry": "US" },
"containedInPlace": { "@type": "AdministrativeArea", "name": "Las Vegas Valley, Nevada" }
}
]
// ---- TEMPLATE: adding a gate page is one entry ----
// ,"/neighborhoods/ The Gorton Group REAL ESTATE REDEFINED The Gorton Group is driven by a mission to fundamentally change the real estate experience. We raise the bar for agent representation through innovation, collaboration, and integrity, delivering a streamlined, highly effective way of doing business for every client, every time. The Gorton Group is rooted in a long tradition of excellence in real estate. Built on the legacy of Eric Gorton, the team blends deep local expertise with a shared passion for exceptional client service. Each member brings unique strengths, diverse experience, and a commitment to upholding the standard that has defined the Gorton name for years. Dedicated to delivering a hospitality-driven approach, the Gorton Group provides clients with a seamless, personalized experience throughout every stage of the buying and selling process. With a collective mastery of negotiation, market insight, and customer care, the team works collaboratively to ensure every transaction is handled with unmatched professionalism, knowledge, and grace. Enter your details to see how much your home is worth. Schedule a free consultation with a top local agent who can help you estimate and understand your home's value.
Michael Gorton
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